This is one of the best uses of social media in an area (recreational skiing) you wouldn’t necessarily think has embraced social media yet.
Epic Mix has taken the idea of check-ins, achievements, location services, and applied it all uniquely to skiing. Think Foursquare meets the Nike Run app. You really need to watch the video to understand just how nicely this is all tied together.
Tip of the cap to @janicediner who shared this video at Mesh Marketing.
